list in progress logo

Amazon Insights: Is Prime Day Worth It?

Jul 6, 2023

Amazon Insights: Is Prime Day Worth It?

Jul 6, 2023

This post contains affiliate links. I earn a tiny commission, at no additional cost to you. As an Amazon associate, I earn from qualifying purchases. Read my disclosure here.

This post contains affiliate links. I earn a tiny commission, at no additional cost to you. As an Amazon associate, I earn from qualifying purchases. Read my disclosure here.

Is Prime Day worth it for Amazon shoppers? Here’s a quick overview on navigating the super sale, where to scout for deals, and how to avoid getting overwhelmed. Plus, I’ll share tips to help you decide whether or not that $139 membership fee is worth the splurge. You should know that while I am an Amazon affiliate and I earn money from purchases made through my links (at no cost to you), I also shop extensively at Amazon. I try to bundle my deliveries to save money (try this!) and to reduce trips to my house.

Please keep in mind that these prices will change and any prices mentioned in this article are current only at the time of publication. Some of these highlighted deals may change as well.

is prime day worth it

Is Prime Day Worth It?

Everyone loves a deal, right? Amazon Prime Day is July 11-12, 2023, but early deals have already started. This can be a great time to score a new Kindle or Echo device or other marked-down brand deals. However, the sale is so varied and vast, it can feel hard to navigate. Are you missing out if you skip it? Here’s what to consider:

YES – Worth It

If you’re in the market for an Amazon-branded product, specifically tech and devices, shop the sale!

If you already have a Prime membership, shop the sale!

For anyone willing to sift through the pages of merchandise, flag favorite items, and sign up for sale notifications, shop the sale!

NOPE – Skip It

If you don’t have Amazon Prime and don’t plan to purchase major sale items, skip it.

For those who cringe at holiday shopping this far ahead, skip it.

If you hate online shopping and find the sheer volume of products overwhelming, skip the sale. Similar items will be on sale during Black Friday events, and Target is running a competing sale from July 9-15.

Check out Target’s Circle Week sale here!

is prime day worth it
You Might Also Like:

7 Tips to Avoid Amazon Seller Scams
Great Amazon Kitchen Organization Finds
61 Modern Flushmount Lights From Amazon

Is Amazon Prime Membership Worth $139?

As you likely know, Amazon Prime Day deals are only available to Prime members. Why not sign up for a free 30-day trial, so you can access the sales during Prime Day? Afterward, you’ll be charged $14.99 per month, or you can take the plunge and buy an annual membership for $139 (half price for students). Since that’s not a cheap fee, here are the other perks to consider:

  • Would you save enough money on Prime Day sales to cover the membership cost?
  • Will you use the 3 free months of Kindle Unlimited ($36)?
  • Will you watch Prime Video?
  • Is the membership fee worth overnight, 1-day or 2-day shipping for nearly anything under the sun? For some busy people, the convenience of that service certainly is!
is prime day worth it

How to Navigate the Sale

If you’ve decided that Amazon Prime Day is worth your time and money, here’s how to deal with the endless pages of discounts. First, sign up for a Prime membership. That’s your entry ticket.

Next, scope out the sales this weekend and bookmark your favorites. The early sales are happening now, so you might find good deals as you look through the site. The bigger sales are teased now and you can sign up for reminders when they open.


If you’ve been eyeing electronics, those tend to have great sales during Prime Day. Here are some hot ticket items that will be included in the sale. Click on the images for links.

Ring doorbells and cameras; prices range but this doorbell is 66% off:

Amazon Fire Tablet up to 45% off:

Amazon smart home devices, like this thermostat at 30% off:

Need a bug zapper? We actually have mosquitos this year due to all the rain in the west, so I’m waiting to see the price on this guy:

Up to 50% off Shark devices, including vacuums and air purifiers:

Kitchen Devices

Want to try an Instant Pot or Air Fryer? This is a great time to score a deal on kitchen electric devices.

20% off this Ninja air fryer, which has amazing reviews:

44% off this Soda Stream (DIY seltzer, here I come):

This immersion blender comes in 11 colors! I have a similar version and use it weekly – makes a great gift for anyone who cooks.


Get a jump on kids’ gear and clothes for back-to-school shopping.

SIDE NOTE: Don’t miss this giant back-to-school sale at Target right now!

Some school supplies are on super-sale at Amazon, like Crayola colored pencils for less than $1 and glue sticks for under $4.


Sending someone off to college? Kit out their dorm room or apartment with these college-bound deals.

33% off this mesh shower caddy:

$10 collapsible laundry tote:

25% off Amazon brand fashion is a great deal for basics.

55% off these headphones!

Fun Gift Ideas

My son actually inspired this section. He mentioned that he will be asking for a back massager for Christmas. He’s seven. (Going on seventy?) I might actually buy something like this and stash it in the secret gift pile for the holidays. Warmies heated stuffies are fun and cozy when kids don’t feel well and this neck wrap is 37% off.

Also inspired by the same seven-year-old – this $22 neck fan, which I’m debating buying for both kids.

Amazon Shipping Trick to Save Money

Here’s one of my tips for saving a few bucks at Amazon. If you can resist the temptation of quick shipping, meaning, pretend you’re a patient person and wait a week, you can earn a few bucks in digital credit. Then, the next time you want to purchase “select eBooks, digital music, videos, and apps” (Amazon’s terms), apply the credit you’ve accumulated in your account. Here’s what this looks like in my Amazon cart:

is prime day worth it

By the way, the sale item I’m buying is a mint-green label maker. Isn’t it cute?

That’s a wrap! Back to the sale… hope you find some great deals this year!


Hi! I’m Erin, a Colorado-based home improvement blogger and lover of all things DIY. I aim to inspire creative folks to tackle home improvement with confidence and style. READ MORE

Follow Me Here:
free guide to diy
Follow Me Here:
Follow Me Here:
Notify of
Inline Feedbacks
View all comments

Get the Inside Scoop!

P.S. If you liked this post, you might also like my List in Progress Newsletter.

Receive my new blog posts, bloopers, and behind-the-scenes content delivered straight to your inbox. Plus, you’ll get instant access to my free resource library! Sign up right here!

list in progress site
list in progress site